- Establish ‘Toddlerhood’ as a unique life stage with extra-ordinary needs while establishing the phrase ‘toddlerhood’ as the prevalent term for this life stage.
- Create and build a new website www.toddlebox.ie as the go-to source of useful information on this topic.
- Promote the benefits of our product category without referencing any brands. The primary audience’s are parents of toddlers and Health Care Professionals.
- Parents are usually busy, and stressed, when searching.
- The website needs to be easy to access on any device (simple UX – frictionless experience) I need to find exactly the answer I’m looking for (solid search and optimisation)
- Content needs to be written and illustrated in a friendly but plain english tone.
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