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Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.

It’s obvious that consumers are now concerned about data privacy. They are more aware of how their data is gathered, kept, and shared, and they want greater control. This has somehow been accomplished without actually fully informing consumers about the risks of having their data exposed or exploited, and yet they have mostly decided to […]

There’s no such thing as a perfect user experience, there’s always room for improvement and discovering where the improvements can be made is where a UX audit can be invaluable.

People can be fairly quick to criticise Google. It usually comes down to concerns about privacy, company culture, or monopolisation… but they continue to use the search engine – almost every day. Not just that, but people trust the results. It’s not only that it provides you with the most relevant results. People value the […]

There are many cities around the world offering smart city solutions. Did you know that Dublin is one of them? While driving to work may seem challenging at times, Artificial Intelligence is already making it less difficult with things like smart traffic lights and traffic management systems. AI is actually improving the quality of life […]

Why are design systems important you ask? Although it might seem like a very modern approach to digital workflows, the idea and importance of a design system are not new to the creative industries. Digital products are becoming more and more complex these days, and it is clear that product teams need to adapt their […]