Driving greater value to the innovative car-buying app

Our Client

Sweep is the new way for people to buy and sell cars in Ireland.

Set up by two friends, Conor and Shane, the app helps make the process of buying or selling a car faster and easier. Friday helped the Sweep team to position their product in a competitive space and it now sits in the Top 5 downloaded apps in its category.

The Challenge

Sweep was founded to combat some of the issues which arise when potential customers are searching for cars to buy online.

While the car buying process rarely results in love at first swipe, Sweep set up their app to work along the same line as Tinder, like what you see swipe right, and swipe left if you don’t want to continue. Sweep felt that the car-buying journey was broken, particularly in Ireland and other countries. Their concerns were consumers using other car marketplace websites were being repetitively shown cars they had no interest in, delaying them from seeing cars that might tick all boxes.

In a busy market, how could they differentiate? How could they target the right audiences to educate and convert them?

The Solution & Results

We set about working closely with the Sweep team to discover and understand the market, audience intent and presented a direction and solution that we felt could have a big impact.
We established the right positioning for the product in a competitive space. A tone of voice and brand toolkit was created from which creative application was applied across web, social and digital strategy.
Delivery included:

  • Brand positioning and Tov and design system.
  • Content
  • Digital Strategy
  • Performance Marketing

The impact of our work has been very well received in all quarters – for Sweep’s customers, its team and of course the business itself.

Sweep Case Study

Above all, Friday deliver real value for Drive Inc in terms of conversion and the results speak for themselves. We have learned so much from their team and have a brilliant working relationship.

Shane Ennis, Co-Founder, Sweep (Drive Inc.)

See our work


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