Sweep is the new way for people to buy and sell cars in Ireland.
Set up by two friends, Conor and Shane, the app helps make the process of buying or selling a car faster and easier. Friday helped the Sweep team to position their product in a competitive space and it now sits in the Top 5 downloaded apps in its category.
The Solution & Results
We set about working closely with the Sweep team to discover and understand the market, audience intent and presented a direction and solution that we felt could have a big impact.
We established the right positioning for the product in a competitive space. A tone of voice and brand toolkit was created from which creative application was applied across web, social and digital strategy.
- Brand positioning and Tov and design system.
- Digital Strategy
- Performance Marketing
The impact of our work has been very well received in all quarters – for Sweep’s customers, its team and of course the business itself.
- The app reached number 1 for downloads in its category Lifestyle in Ireland.
- Average install costs of €2.12 CPA, less than half the industry standard.
Friday helped us to establish a deep understanding of our audience needs, and our resulting digital strategy balances creativity and accessibility of content for our users. Above all, they have delivered real value in terms of conversion and the results speak for themselves. We have learnt a huge amount from the Friday team and we have a brilliant working relationship together.
Shane Ennis, Co-Founder, Sweep.
See our work
Let's create something special together