Fyffes is one of the worlds oldest and largest tropical produce importers and distributors. With their head office in Dublin, they employ over 10,000 people worldwide and have offices in 12 countries.
Fyffes promotes stewardship for the planet by engaging growers, communities, employees, customers and consumers to deliver healthy, fresh, sustainably-grown produce in a collective effort to share value and enrich the lives of people around the world.
By working closely with the Fyffes team across the globe, we developed a clear communications strategy and new brand proposition. This fresh tone of voice and brand toolkit included creative treatment which brings new life to the Fyffes blue logo – the oldest fresh produce logo in the world.
All this was fed into a new, highly visual and engaging website and suite of brand and communications collateral that tells the story of Fyffes and their commitment to stewardship for the planet.
Friday’s process involves establishing a deep understanding of audience needs, then balancing creativity and accessibility of content for the user. It is a pleasure to work with their team, and we are all very proud of the results.
Caoimhe Buckley, Director Corporate Affairs, Fyffes.
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