Transforming the Arachas Digital Strategy
Arachas, Ireland’s largest nationwide insurance broker, has been serving the insurance needs of individuals and businesses for over 50 years.
With a commitment to delivering innovative products and exceptional service, Arachas aims to simplify the insurance experience and provide reliable coverage from trusted insurance providers.
Arachas approached us with the challenge of optimising their digital marketing efforts.
Despite being a leading player in the insurance sector, they were facing intense competition and struggling to achieve satisfactory results from their existing Google Ads campaigns.
Additionally, their organic visibility on Google was limited, and they had not fully utilised social media ads to drive quotes and policies.
The primary objectives were to rebuild the underperforming Google Ads account, advise on SEO strategies, and leverage paid social media advertising to drive conversions in the hyper-competitive insurance space.
The impact of our work has been hugely successful.
The implemented solution produced significant improvements in Arachas’ digital marketing efforts, generating remarkable results:
Google Ads Cost-Efficiency
Leads generated from Google Ads campaigns became -56% cheaper to acquire, resulting in reduced cost per acquisition (CPA) and increased return on investment (ROI) for Arachas.
Arachas experienced a remarkable +140% increase in SEO visibility, allowing them to capture a larger share of organic search traffic in the competitive insurance market.
Paid Social Media Advertising
Insurance quotes generated from social media ads were achieved at -49% less than the industry benchmark, indicating an efficient and cost-effective approach to driving conversions through targeted social media campaigns.
Arachas is one of Friday’s most vital partnerships in delivering real growth and we continue to work with their teams to improve our success.
"Working with Friday has allowed us to make significant gains in the digital space in quite a short space of time. We have seen sustained growth in lead generation over the last 12 months with a consistent reduction in cost per lead. The team are fully engaged in the project and proactively reach out with suggestions and challenges to the status quo. You can tell that the Friday team care about producing the best results possible for their clients."
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