Bringing a household favourite even closer
From its inception in the early 1980s, Folláin has been a family-run business based in Cork. They share their passion for good food and eating well through their dedication to making delicious preserves. Folláin is the Irish word for wholesome. What better way to preserve tradition than to make a traditional preserve.
Key Achievements
The Challenge
Telling the story of Folláin while showcasing their amazing jams and preserves in the right settings was of primary importance. Direct-to-consumer online sales is a relatively new idea in this space. We were tasked with creating a truly unique online experience where users can buy and gift jam online in a novel way that communicates this unique brand story to the user.
The Challenge
Telling the story of Folláin while showcasing their amazing jams and preserves in the right settings was of primary importance. Direct-to-consumer online sales is a relatively new idea in this space. We were tasked with creating a truly unique online experience where users can buy and gift jam online in a novel way that communicates this unique brand story to the user.
The Solution
Leveraging the client’s strong visual acumen, we captured Folláin’s essence through strategic photoshoots on location and in the studio. Collaboratively, we engineered an engaging online buying experience that allows users to custom-build their own gift boxes. The website, featuring both Irish and English versions, narrates Folláin’s history through an interactive timeline, while also providing recipes, product details, and store locations, all optimised for performance, accessibility, and SEO.
"Friday Agency helped us build a best in class e-commerce solution. They're competent, creative and professional. Would recommend to anyone!"
See our work
www.follain.ie
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