Rebranding a legal firm with a reputation for excellence
Since 1991 Gartlan Furey has built a reputation for delivering excellence in legal services for a broad range of business and private clients in Ireland.
The firm first approached us to help them refresh their content and website, but following initial consultation and research, we saw there was an opportunity to look at a broader strategy to raise their overall profile.
With a clear brief in hand, Friday was challenged to refresh the firms’ identity and tone of voice, and to then plan and execute the consistent application of the rebrand across all areas: including brand assets, content, website and digital marketing.
The website and its content reflects the new brand and has a smooth user experience that reflects the excellence expected of a firm of their standing. The website is, of course, designed responsively for use across all devices.
What we delivered:
- Rebrand of the firm’s identity
- Brand Guidelines & System
- Content Audit
- The Tone of Voice & Copywriting
- Full Photoshoot
- Responsive website built on WordPress framework
- Focus on excellence throughout
- Profiles of Key People
- Search Audit & Strategy
"It was a pleasure working with the Friday team - their process, and ability to understand our business was impressive. They are creative, professional, and highly responsive. They have my recommendation without hesitation."
See our workwww.gartlanfurey.ie
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