User Experience

Creating a positive user experience creates a more valuable customer relationship.

This is the reason that Friday exists – UX is the backbone of everything we do.

To create a great user experience we must show empathy with the end-user, and understand how they behave – their goals, motivations and frustrations. We don’t do this by assumption or using second-hand information.

We are research-based, we talk directly to the user to validate our direction.

“They are wonderfully calm; they ask the right questions and make sure the work is starting on the most effective track. And the results are simply fantastic."

Niamh O'Shaughnessy, Learning & Development Manager, Design Skillnet

Our Process

It’s essential to get your user experience right. UX has a critical impact on the interaction and opinion a user (or customer) has with your product and, importantly, the business behind it.

We can find your audience’s needs through user testing, user research, and by collecting and reviewing analytics. This information can be used to validate and inform and align objectives, content, design, and functionality.

  • Discovery Workshops
  • Research (focus groups, surveys, user interviews, data analysis)
  • User Journey Mapping
  • Card Sorting & Tree Testing
  • Usability Testing
  • Problem Statements and Project Specification
  • Design Brief
  • User Empathy
  • Site Map, Information Architecture, User Flows
  • Wireframes
  • Design Systems
  • User Interface Design (UI)
  • Prototypes for Usability Testing
  • Design assets ready for development

Research Report


The State of the Nation 2024

Read the Report

We can help

Looking for a partner to help transform your experience?

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