Creating a positive user experience creates a more valuable customer relationship.

This is the reason that Friday exists – UX is the backbone of everything we do.

When we talk about User Experience in the digital world we mean the interactions, reactions, and perceptions your audiences have wherever they engage in your brand.

It could be when they use your website or app, but also when they search for your services or engage with you on social channels.

It’s emotional, it’s a feeling – it’s what it feels like to use a service or a product.

Our Process

It’s essential to get User Experience right. It has a critical impact on the interaction and opinion a user (or customer) has with your product and, importantly, the brand behind it.

We describe a negative user experience as the friction that an informed UX design can alleviate.

When we understand the people we are building the experience for, we can use design to remove friction, eliminate frustration and promote positive feelings about your brand.

We can see your audience’s experience and needs through user testing, user research, and by collecting and reviewing analytics. This information can then be used to validate the project and to inform and align objectives, content, design, and functionality.

Actions
  • Discovery Workshops
  • Research (focus groups, surveys, data)
  • Project Specification
  • User journey mapping
  • Analytics review
  • Design Brief
Outcomes
  • User Personas
  • Site Map & Information Architecture
  • Wireframes
  • User Interface Design
  • Prototypes for Usability Testing & Dev Team
  • Design assets ready for build

“Friday really delivered. They met and exceeded our requirements in each and every area, on budget and on time."

Gavan Woods, Cathedral Administrator

Related Work & Blog Posts

We work hard to ensure every project we touch feels right and delivers a positive user experience. Check out our Case Studies and insights to see how.

Work with us

See how User Experience can work better for you online

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