Redefining UX for an Iconic Irish Brand.

Our Client

Peter Mark needs no introduction, a brand that has been intertwined with the very fabric of Irish fashion, since their early days on Grafton Street and those first game-changing haircuts.

Their teams have been at the forefront of style since 1961, shaping the trends of Irish hair. As a family-run business, Peter Mark’s core values are at the heart of everything they do.

The Challenge

When we first met the wider team at Peter Mark, it quickly became clear we had a shared ambition for their online presence and knew this process had to involve their customers.

The challenge lay in transitioning from a cumbersome legacy Magento platform, which hindered content creation and failed to meet customer needs effectively.

Peter Mark sought a digital solution that not only addressed their customers’ pain points but also boosted conversions and empowered their staff to update products and content seamlessly—without constant reliance on agency support.

The primary goal was clear: to elevate the digital customer experience beyond expectations while fostering increased engagement and conversions.

The Solution

The loyal customers of Peter Mark could not have been more forthcoming in terms of input on how we could serve them better. This helped us create solutions and validate ideas aligned with their goals, down to the smallest details.

In our experience, e-commerce platforms do not handle content well. At the same time content management systems often compromise e-commerce.

Our solution for Peter Mark involved a hybrid website that offered the best of both worlds. A fast, headless WordPress CMS for rich content that sits alongside the robust, enterprise-level Shopify Plus for e-commerce.

"Our experience with Friday has been fantastic. The whole team are professional, knowledgeable in their respective areas, and dedicated to achieving the best results for Peter Mark."

Alison Murphy, Digital Marketing and E-Commerce Manager, Peter Mark.

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