Redefining UX for an iconic Irish brand
Peter Mark needs no introduction. A brand that has been intertwined with the very fabric of Irish fashion, since their early days on Grafton Street and those first game-changing haircuts.
Their teams have been at the forefront of style since 1961, shaping the trends of Irish hair. As a family-run business, Peter Mark’s core values are at the heart of everything they do.
Key Achievements
The Challenge
Peter Mark needed to move away from an outdated Magento platform that limited content updates, lacked performance and failed to meet customer needs.
Together with the client, we had a mutual ambition to enhance their digital presence by creating a design process that involved their customers. Findings from user research set the goals: to elevate the digital customer experience beyond expectations while fostering increased engagement and conversions.
The Solution
Peter Mark’s loyal customers provided invaluable feedback, helping us design a solution tailored to their needs.
Traditional e-commerce platforms struggle with content, while CMS systems often falter on commerce. Our solution for Peter Mark involved a hybrid website that offered the best of both worlds. A fast, headless WordPress CMS for rich content that sits alongside the robust, enterprise-level Shopify Plus for e-commerce. All of this was brought together by our digital strategy and SEO expertise.
The Solution
Peter Mark’s loyal customers provided invaluable feedback, helping us design a solution tailored to their needs.
Traditional e-commerce platforms struggle with content, while CMS systems often falter on commerce. Our solution for Peter Mark involved a hybrid website that offered the best of both worlds. A fast, headless WordPress CMS for rich content that sits alongside the robust, enterprise-level Shopify Plus for e-commerce. All of this was brought together by our digital strategy and SEO expertise.
"Our experience with Friday has been fantastic. The whole team are professional, knowledgeable in their respective areas, and dedicated to achieving the best results for us."
See our work
www.petermark.ie
Elevate your customers’ experience
Contact us today to discuss how we can combine User Experience with Digital Marketing to drive business growth.
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