The Challenge
Sweep was founded to combat some of the issues which arise when potential customers are searching for cars to buy online. While the car buying process rarely results in love at first swipe, Sweep set up their app to work along the same lines as Tinder: like what you see, swipe right; if not, swipe left. In a busy market, how could they differentiate? How could they target the right audiences to educate and convert them?
The Challenge
Sweep was founded to combat some of the issues which arise when potential customers are searching for cars to buy online. While the car buying process rarely results in love at first swipe, Sweep set up their app to work along the same lines as Tinder: like what you see, swipe right; if not, swipe left. In a busy market, how could they differentiate? How could they target the right audiences to educate and convert them?
