Fallon & Byrne has been part of Dublin city life for 20 years. From Exchequer Street it runs a food hall, wine cellar, restaurant, catering, weddings and events, and an online hamper shop. Each business has its own customers, seasons and margins, and in early 2026 Fallon & Byrne came to us for a Google Ads partner that could manage them all properly.
Fallon & Byrne came to us after a previous agency relationship had stalled. Six departments were competing for one budget, and broad Performance Max campaigns made it hard to see which part of the business any euro was helping. The tracking was unreliable too, with two GA4 data streams counting some purchases twice, and OpenTable bookings and event enquiries not being recorded properly.
We ran a full audit and rebuilt the account around how the business works. Hampers, Weddings, Catering, The Dining Room and The Wine Cellar now each have their own campaigns, with budgets that follow each department’s busy season. Spend moved away from Performance Max and onto exact match keywords, backed by a large set of negative keywords to cut waste.
Our tracking specialist then cleaned up the data, removing the duplicate stream, fixing the event form tags and adding restaurant-level booking data from OpenTable. With clean numbers in place, the results followed. Conversion value increased year-on-year on 27% less spend, and cost per conversion fell 21%.
We ran a full audit and rebuilt the account around how the business works. Hampers, Weddings, Catering, The Dining Room and The Wine Cellar now each have their own campaigns, with budgets that follow each department’s busy season. Spend moved away from Performance Max and onto exact match keywords, backed by a large set of negative keywords to cut waste.
Our tracking specialist then cleaned up the data, removing the duplicate stream, fixing the event form tags and adding restaurant-level booking data from OpenTable. With clean numbers in place, the results followed. Conversion value increased year-on-year on 27% less spend, and cost per conversion fell 21%.
"We needed someone who could make sense of six very different parts of our business in one account. Friday rebuilt it properly, sorted out our tracking, and now we can actually see what our spend is doing."
Reach out to us today to discuss how we can rebuild your Google Ads and turn your budget into measurable returns.
Contact Us
