Spector IT provides managed IT support, co-managed IT services and cyber security to businesses across Ireland. The team had deep expertise, but its website wasn't showing up for the searches its buyers were making. With a new co-managed IT service about to launch, Spector needed SEO that would turn that expertise into visibility and enquiries.
When we started, tracking on the site wasn’t set up properly, so there was no reliable way to see where enquiries came from. Visibility across Spector’s target keywords sat at just over 6%. IT support is a crowded category, Google’s AI Overviews now answer many searches before anyone clicks, and the team needed a clear plan for what to write and how to make it rank.
We fixed the foundations first, rebuilding event tracking in Google Tag Manager and GA4 so every form fill, phone click and email click is counted. We then mapped the terms Spector’s buyers actually search for and built a content calendar around them. Spector’s team writes the blogs, and we brief and review each one before it goes live.
We also restructured the services navigation, built a new Co-Managed IT service page, and added AI visibility reporting and an entity consistency audit, so Google and AI tools can recognise the business. Six months in, SEO visibility had risen from 6.2% to 9.5%, and monthly enquiries from the site had grown significantly.
We fixed the foundations first, rebuilding event tracking in Google Tag Manager and GA4 so every form fill, phone click and email click is counted. We then mapped the terms Spector’s buyers actually search for and built a content calendar around them. Spector’s team writes the blogs, and we brief and review each one before it goes live.
We also restructured the services navigation, built a new Co-Managed IT service page, and added AI visibility reporting and an entity consistency audit, so Google and AI tools can recognise the business. Six months in, SEO visibility had risen from 6.2% to 9.5%, and monthly enquiries from the site had grown significantly.
"Friday gave us a clear plan and the structure to follow it. We can now see exactly where our enquiries come from, and the numbers keep moving in the right direction."
Reach out to us today to discuss how we can grow your search visibility and turn it into enquiries.
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