Our Client

Marram Co is a luxury new male grooming system that wants to change the way men feel about shaving. Their vision is simply to “bring pleasure to shaving”.

The product offering includes a beautifully designed brush, bowl and razor set, as well as a selection of 8 all-natural shaving creams to match your mood.

Marram set up their retail offering initially in the Marvel Room at Brown Thomas, but for online they wanted a direct-to-consumer platform that would allow them to engage with customers directly and sell internationally.

Because of Friday’s experience, we were awarded the project to create their e-commerce store. The result is a site with a rich user experience that appeals equally to men and women and enables customers to drill right down into product detail in a highly customised checkout process.


Our Challenge

The client first came to us and asked us to work on their investment pitch materials.

Having won investment, Friday was then tasked with bringing the brand alive through content as well as delivering a new custom-designed e-commerce website.

Our challenge was to:

  1. Bring the brand alive visually through digital content across web and social.
  2. Plan and produce creative design, photography and video content.
  3. Provide a dynamic e-commerce experience to support global online product sales.

The Result

We created stunning product video and photography all embedded in a best-in-class customer experience.

Our work spanned across user-centric research, content strategy and production, a full end-to-end UX process, e-commerce website development, and social media assets.

The website and its content reflects the new brand and has a smooth user experience that is designed responsively for use across all devices.

What we delivered:

  • Content Strategy & Production.
  • Full Product Photoshoot.
  • Video Content for web & social.
  • Responsive e-commerce website powered by WordPress framework.
  • Digital Strategy consultancy services.
  • Data Hosting.
  • Team Training.
  • Full Support & SLA services.

We also set up ongoing analytics on metrics, conversion tracking for optimisation and learnings that can improve the effectiveness of the website.

"Working with Friday's team is a great experience. Their talent, skill and advice have been instrumental in taking the product to market. We've had hugely positive feedback and I'm looking forward to taking our partnership long into the future. "

James Jarvis, Founder & COO, Marram Co

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