IA helps to put structure on content and functionality to improve its usability and findability.
Information Architecture (IA) is the design and organisation of content, pages and data into a structure that aids users understanding of a product, service or system. This organised system brings clarity to the process of building a project, but more importantly, it helps users find the information they need and complete tasks easier.
To create an effective information architecture you need to understand the relationship between the content and what we are designing.
Information Architecture is a discipline of its own and can be performed by UX specialists or other members of a design team.
We consider everything: from content, functionality, SEO, convention, and end-user research and insights. Once we have agreed on a Sitemap and a clear navigation system we will then define the best groupings, labelling, and user flow through each section.
The IA output is often in written documents with user flows but can also be expressed visually through: sitemaps, wireframes, navigation, and design.
“We are simply delighted with the campaign and it’s results. The work is some of the best creative content we have seen across data protection worldwide and the results have far exceeded expectations"
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