UX Audits

The only way to find a solution is to understand the problem.

A user experience (UX) audit is like a check-up for a website or application. It’s an expert review that assesses how well it meets users’ needs and expectations. The audit typically involves reviewing the analytics, design, functionality, flow, content and usability of the product.

The goal of a UX audit is to identify user pain points and areas that can be improved to enhance the user experience and ultimately help more users convert online. This information can be used to make the product easier to use which is better for everyone – your target audience, conversion rate which should be aligned with your business goals.

"Their expert UX and design advice, timely project management and creative smarts helped us achieve our goal of creating a world-class website that is representative of the Dublin Zoo experience."

Aoibheann O’Flynn, Head of Marketing, Dublin Zoo

When to conduct a UX audit

UX audits should be part of the ongoing performance monitoring of any digital product. Conventions, standards and user expectations change, and improvements can always be made.

A UX audit typically takes place if there are suspected problems with a website or application. It can also be carried out to help inform a team before a new design project begins. Anytime is a good time to carry out a UX audit.

While user research methods are used, a UX audit is not to be confused with a full ux research study. A UX audit involves having a UX professional review the product using and provide recommendations based on an established set of usability heuristics as well as their expertise and experience.


Our Process

During a UX audit, a variety of methods may be used to reveal problems and areas that can be optimised for better performance. Data collected can be sorted and prioritised to help us catch the low hanging fruit and take action quickly.

The goal in UX is always to help reduce customer churn, increase customer loyalty, and attract new customers through positive word-of-mouth. Additionally, well-designed products can reduce the need for customer service and support, further reducing costs. Finally, UX can help identify opportunities for automation and streamlining processes, which can reduce labor costs and increase efficiency.

  • Analytics Review
  • Heuristic Evaluation
  • Expert review
  • Usability Testing
  • Recommendations and Suggestions
  • Priority Matrix

Research Report


The State of the Nation 2024

Read the Report

Work with us

See how your brand can be better online with a UX audit

Get in Touch