Data & Analytics
If you make decisions based on assumptions, then you'll either be lucky or wrong.
So let your data guide the way.
Data enables our clients to make informed decisions about digital marketing and content and how they should engage with consumers. Vitally, it also shows how past visitors have engaged with them.
In this era of big data, and with the introduction of Google Analytics 4, it can be overwhelming when faced with thousands of variables. That’s why we don’t collect data for data’s sake. Instead, our approach is to make big data feel small by focusing on the small points that make the biggest difference.
We offer unparalleled reporting and data analysis that can better inform your marketing spend. We’d go so far as to say that we won’t let you spend your money without first knowing everything we can.
Related Expertise
"We've been working with Friday for around 2 years now have they have made a huge, positive difference to our online presence. Great to work with. Highly recommend."
Our Process
This is not the boring stuff. Not to us. No, this is the good stuff. We’re always keen to get a view of your analytics and show you the quick wins and longer-term strategies that can help you to drive growth and reach audiences you didn’t even know were there.
For you to grow your business, these are just some of the things we’ll be recommending:
- Data Strategy
- Analytics Audits
- Google Analytics 4 Setup
- Reporting & Analysis
- Behavioural Analytics
- Engagement Insights
- Audience Insights
- Audience Segmentation
- Dashboard Development
