Research is the bedrock to positive experience
To do our best work we must put the user first.
A huge part of the UX design process lies in establishing empathy with your target audience and getting to know them intimately. What are their needs? What are their challenges, frustrations, and what motivates them to take action?
We find out what makes them tick. We want to know how they feel about your brand, product, service or interface. Assumptions should always be avoided.
Research provides valuable context and added guidelines for development and it highlights areas of misalignment between the stakeholders and their key audiences.
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There is no ‘one size fits all’ process for conducting UX research – every project has a different user base, set of goals and objectives, and may have existing research material that we can leverage.
By utilising different approaches we can develop a clear picture of the perceptions, attitudes and experiences people have when they use a product or service. It also helps us understand the context within which users engage with a brand.
Our research objective is always to deliver sufficient credible research in an efficient, cost-effective way so that we have a clear understanding of our audiences and their needs. Once we have this information, it puts you in a powerful position to achieve your goals.
- Heuristic Evaluation
- Competitor analysis
- Analytics review
- Stakeholder Interviews
- User Interviews
- Online Surveys
- Focus Groups
- Usability Testing
- Persona Creation
- User Scenario Creation
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