Research is the bedrock to positive experience
To do our best work we must put the user first.
A huge part of the UX design process lies in establishing empathy with your target audience and getting to know them intimately. What are their needs? What are their challenges, frustrations, and what motivates them to take action?
We find out what makes them tick. We want to know how they feel about your brand, product, service or interface. Assumptions should always be avoided.
Research provides valuable context and added guidelines for development and it highlights areas of misalignment between the stakeholders and their key audiences.
“Research is formalized curiosity. It is poking and prying with a purpose. ”
Zora Neale Hurston, Researcher & Author.
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