Creating an experience that’s vibrant as Dublin itself

DublinTown, with 2,500 businesses in Dublin's city centre, aims to boost its appeal as a hub for shopping, leisure, and business. Their mission focuses on increasing foot traffic and trading performance.

We’ve worked closely with DublinTown from our beginnings, building a strong partnership with Clyde and his committed team.

Expertise Applied

User Experience UX Research User Testing Information Architecture Search Engine Optimisation

Digital Strategy Content Strategy Web Development Support Services Accessibility

Key Achievements

+58%in Engagement

+30%Return Users

Spider AwardsBest Collaboration - Shortlist

The Challenge

The original DublinTown website had served well, but it was time for an upgrade. Our mission was to integrate the latest technology and UX principles to focus on the audience’s core needs, highlighting the city centre’s vibrant events, culture and businesses.

The brief was straightforward: ensure simplicity, discovery, and speed.

The Challenge

The brief was straightforward: ensure simplicity, discovery, and speed.

The Solution

Working with the stakeholders, our process began with deep dives into existing website analytics and user research, revealing crucial insights and action points to be carried into design.

Our focus throughout the wireframing and UI design process was to streamline the interface to highlight content effectively. The result is a headless WordPress site, where the decoupled backend and frontend boost performance and user experience.

"Once again, our expectations were exceeded. DublinTown's collaboration with the Friday team is a real partnership and a delight. Their professionalism, communication, and dedication to delivering a top-notch results is outstanding."

Clyde CarrolDirector of Marketing & Communications | DublinTown 

See our work

www.dublintown.ie