Building a Digital Strategy
If you plan to be successful online, it’s vital that you focus on what you want to communicate, who you want to communicate to and how you’re going to do it.
A digital marketing strategy is a plan that ensures your digital marketing efforts are tailored to your audiences, in a way that maximises return on investment. Strategy informs the content and channels needed and how we iterate them, driving us to create new ideas and solutions.
It can take a lot of work and effort to put your plan in place. But like many things in life worth doing, it is worth the battle.
There are different approaches to engaging a digital strategy. We like to think of it as planning an assault on a digital battlefield. At the core, your strategy should include four steps:
- Research: Survey your battlefield
- Goals: Set the Targets and Objectives
- Plan your assault: Tools & Tactics
- Review & Optimise
Within each of these stages, a number of techniques and digital channels can be used, from search marketing to web design & user experience to social marketing.
“As you’ve probably discovered, great work makes us uncomfortable…"
Seth Godin. Author and serial entrepreneur.
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