Digital Strategy

Your roadmap to digital success.

Friday’s digital team will support you in researching and building a comprehensive plan that outlines how we will partner with you and empower your digital growth.

Your strategy is not something that you set and forget. It should be designed to be fluid so that it can adapt to change.

It will use the latest in trend data and technology to generate content ideas, enhance processes, improve customer experience, and create genuine competitive advantage.

Related Expertise

Strategy Benchmarking Content Strategy Content

Benefits

Great strategy

Strategy informs the content and channels needed and how we iterate them, driving us to create new ideas and solutions.

Great strategies align with business goals, define objectives, and, most importantly, understand your target audience.

They have effective content, adapt to changing trends, set out measurable metrics, and maximise return on investment.

Ultimately, they should drive meaningful engagement and deliver positive organisational results.

Process

Audience Research & Intent
Competitors Analysis
Benchmarking & Digital Audit
Objectives & KPIs set
Content Strategy
Performance Marketing
Measurement, Optimisation & Reporting

Results

Measured Success

Ensures your digital marketing efforts are tailored to your audiences, in a way that maximises return on investment.

Once you align business needs with data and insights, then you can plan and build a strategy that will work for your business and delight your customers.

The data landscape is going through some big changes and marketers are struggling with getting a full picture of their data. The data system we implement at Friday overcomes many data tracking hurdles to show you the true success of your results.

Customer
We find powerful insights on the problems and needs of our clients' customers that they didn't know about. This creates a significant competitor advantage.
Conversion
Peter Mark's conversion rate performance is +82% higher than the Fashion, Clothing, and accessories industry benchmark. And growing.
Growth
IQ-EQ's growth in digital as a lead generation channel increased by over 150% in 12 months.

"Friday is attentive to our needs and requirements, and their research brought fresh and innovative ideas to the table. Their professionalism, communication, and dedication to delivering is as good as I have experienced."

Clyde CarrollDirector of Marketing & Communications, DublinTown.See Project

Our Work

Our results speak for themselves

+150% increase in leads

+291% increase in revenue from organic search

+140% increase in SEO visibility

Meet the team

Meet Friday's Digital team, who are passionate about working with progressive organisations to understand their customers and build strategies that drive growth.