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AI Visibility & Generative Engine Optimisation (GEO)

Dominate the answer engines: ChatGPT, Perplexity, Gemini, and Claude.

We are moving from an era of “Search Engines” (Google) to “Answer Engines” (AI models). Your customers are no longer just searching for a list of links; they are asking complex questions to AI agents and expecting immediate, synthesised answers.

If your brand does not exist in the training data or the live retrieval window of these Large Language Models (LLMs), you do not exist.

We are your GEO Audit Architects. We do not just optimise for keywords; we optimise for Entities and Token Probabilities. We move you from fighting for a click to becoming the definitive answer.

Related Expertise

Digital Marketing Search Engine Optimisation Google Ads & PPC Data & Analytics Tracking Digital Strategy Content Strategy

The Paradigm Shift

Full suite of Generative Engine Optimisation services

The shift to Generative AI is the biggest change in digital marketing since the introduction of the smartphone. It requires a technical partner who understands not just HTML, but Context Windows, RAG Pipelines, and Token Probabilities. We do not waste time crawling every single URL on your site. We use a Template-Based Audit methodology. By analysing representative URLs (one Product, one Blog, one About page), we identify the systemic issues in your code structure.

Techniques

Benchmarking
Competitor Research
Query Research
Schema for ChatGPT, LLMs and AI
Technical Optimisation
Reputation Analysis
Content Strategy

Results

We don't just promise outcomes, we deliver them

We are the architects of your visibility in the age of AI. We move beyond simple "optimisation" and into "content engineering," ensuring your data is formatted specifically for the vector databases that power modern search.

Measured Success in the Age of AI
85% Share of Model. Dominance in the "Answer Box" for core commercial queries across ChatGPT and Perplexity
3x Citation Growth
Increase in direct source citations and "suggested follow-up" links from Answer Engines
0% Hallucinations
Complete elimination of AI errors regarding your pricing, location, and services through Entity Triangulation

"I've been using Friday for at least 6 years, after using a number of other agencies. Their attention to detail, professionalism, results driven approach and client engagement has been unsurpassed."