Social Media Marketing

Conversions start with conversations

Social Media is often seen as just an awareness channel. It’s much more than that. Social Media is a powerful tool for growth. At Friday, social content strategy and campaign activation are core services. We have researched, planned, and executed paid social media campaigns for clients across Meta (Facebook & Instagram), TikTok, LinkedIn and X (formerly Twitter), delivering award-winning results.

Related Expertise

Meta Ads LinkedIn Ads TikTok Ads Search Engine Optimisation Google Ads & PPC Display Advertising Tracking Creative Design

We provide a comprehensive suite of social media advertising services designed to amplify your brand’s visibility and drive substantial engagement. By leveraging advanced targeting techniques and continuous optimisation, we maximise the impact of your social media presence. Whether it's building brand awareness, fostering community engagement, or driving direct conversions, we have the skills and experience to make it happen.

Techniques

Audience Research
Increased Engagement
Conversion Tracking
Targeted Ad Campaigns
Content Strategy
A/B Testing
Retargeting
Analytics and Reporting
Full Funnel targeting

Results

We don't just promise outcomes, we deliver them

Our data-driven approach to social media advertising will help you enhance your brand's presence, engage your audience, and drive significant conversions. Ready to see transformative results? Let us help you harness the full potential of social media advertising.

Ad Engagement
49% of consumers depend on influencer recommendations on social media.
Audience Targeting
Facebook's ad targeting includes over 1,300 different data points.
Conversion Rates
Social media has a 100% higher lead-to-close rate than outbound marketing.

"The team are fully engaged in the project and proactively reach out with suggestions and challenges to the status quo. You can tell that the Friday team care about producing the best results possible for their clients."

Eamon MoranDigital Marketing ManagerSee Project

Our Work

Our results speak for themselves

+140% increase in SEO visibility

305% increase in conversion rate

A fashion model and a mobile phone showing the Peter Mark UI

+28% in Online Sales

Meet the team

Our expert team includes social media strategists, content creators, and analytics specialists. Each member plays a crucial role in crafting and optimising your social media campaigns for success.