Social Media Advertising
Social Media is often seen as just an awareness channel. It's much more, it's a powerful tool for growth.
Social content strategy and campaign activation are core services at Friday.
We have researched, planned and executed paid social media campaigns for clients across Meta (Facebook & Instagram), TikTok and Twitter, and delivered award-winning results.
A conversation that usually starts with “We’ve tried Facebook ads and they don’t really work”, will ultimately become very different when they have seen our results.
Social media advertising is great for brand awareness. You can get a lot of eyeballs for a reasonable budget.
But it is also a powerful direct-response channel to drive engagement and conversion because its audience targeting is unparalleled.
"I've been using Friday for at least 6 years, after using a number of other agencies. Their attention to detail, professionalism, results driven approach and client engagement is unsurpassed."
We work to understand your organisation and your commercial and communication goals. We also want to know everything about your customers.
Everything. What they’re interested in, where they are, what stage of their life they’re at. And we don’t just use basic personas, we create hundreds of audience definitions.
Our approach doesn’t stop there. Once you are in-campaign, we monitor and optimise every day. We will refine targeting and spending based on the audiences that engage the best and convert the most.
Of course, if you have engaged with us on some Research and Usability Testing first then we will have a more in-depth understanding of your audiences to work with. And from there, the real magic starts to happen.
Work with us