The Data Protection Commissioner is responsible for upholding the privacy rights of individuals by enforcing data protection regulations. With the introduction of GDPR, their role became increasingly critical in educating individuals on their rights regarding personal data and ensuring that data controllers comply with their responsibilities.
When the GDPR was coming into play, the conversation around our personal data was gaining pace. How do we educate individuals on their rights with regard to electronic direct marketing? How do we remind data controllers of their responsibilities and compel them to take it seriously? And tell people clearly what they can do to take back control of their data and lighten their inboxes?
For most people, this topic is dry – Gobi desert dry – but we’re also driven to distraction by spammy emails and unwanted texts. So we made it simple, told a story of easy actions and multiple benefits, with a bit of humour.
Friday created a 60-second animated video piece that captured attention, engaged, and informed our audience, then gave them a link where they could get detailed, targeted information pieces. The messages were aimed at consumers but any business watching would be in no doubt about their responsibilities and the types of penalties they may be subject to.
The video was crafted, from messaging to structure, style, and tone to optimise the impact and budget. We promoted it online with multiple tactics and platforms, ultimately delivering outstanding results.
For most people, this topic is dry – Gobi desert dry – but we’re also driven to distraction by spammy emails and unwanted texts. So we made it simple, told a story of easy actions and multiple benefits, with a bit of humour.
Friday created a 60-second animated video piece that captured attention, engaged, and informed our audience, then gave them a link where they could get detailed, targeted information pieces. The messages were aimed at consumers but any business watching would be in no doubt about their responsibilities and the types of penalties they may be subject to.
The video was crafted, from messaging to structure, style, and tone to optimise the impact and budget. We promoted it online with multiple tactics and platforms, ultimately delivering outstanding results.
"We are simply delighted with the campaign. The work is some of the best creative content we have seen across data protection worldwide, and the results have far exceeded expectations."
Contact us today to discuss how we can optimise your digital marketing strategy and drive your business growth.
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