Content Strategy
Content is essential to brand positioning and demonstrating expertise. It is also the fuel that powers search engines, social media, and now visibility on ChatGPT, AI tools, and large language models, where more and more people are discovering brands.
Your content should be tailored to your audiences: relevant, entertaining, informative, helpful, or even just funny. It starts by identifying key people in your organisation who can feed into a pool of topics and ideas, creating a content engine that keeps your brand visible and valuable across every digital touchpoint.
Greater opportunity with better content.
A well-researched content strategy will understand your different audiences and the various personas and roles that your content can help.
With consistent messaging, you can differentiate your brand and make it easier for audiences to connect with you.
By delivering valuable, relevant content that meets audience needs, you will build trust and loyalty. And when those audiences are looking for your products or services, you will be front of mind.
Your strategy is also a critical component of SEO, improving your visibility in search results, AI, LLMs... and driving organic traffic.
Techniques
- Content Audit
- Competitor Analysis
- AI Visibility
- Benchmark Reporting
- Content Calendar & Ideation
- Copy & Creative Writing
- Creative Production
Content that works
The results of your strategy can be measured in many ways.
Your search and AI visibility, your app or website traffic, your social following and engagement levels. We help different organisations of all kinds to understand what content works best for them, and we empower their teams to create, publish, optimise and track the success of their activity.
Visibility
We have increased client visibility by over 1000% from already competitive positions, creating huge value.
Engagement
Engaging content is good content. Our process empowers your team with research-led content ideas that we know your customers are looking for.
Reputation
A well-oiled strategy with relevant quality content will increase your reputation significantly and make it easier for people to buy from you.
Our results speak for themselves
Meet the team
Meet Friday's Strategy team, passionate about working with progressive organisations to understand their customers and build strategies that drive growth.
Gavin Duff
Director of Performance Marketing
Richard Lawton
Senior Performance Marketing Manager
Elton Tsang
Performance Marketing Specialist
Evan O’Reilly
Performance Marketing Specialist
