Helping users find the right space at the right rate

When Storage World began developing its new facility in Sandyford, it became clear that the brand, website, and marketing strategy needed a revamp. The website had to mirror their state-of-the-art facilities, including smart-entry systems and 24/7 smartphone access.

Equally important was ensuring the booking experience matched the ease and sophistication of the facilities, with clear messaging and strong brand positioning.

Our highly efficient PPC and SEO strategies needed to be leveraged to boost the visibility of the new facility and website.

Expertise Applied

User Experience UX Research User Interface Design User Testing Web Development

Digital Strategy Content Strategy Google Ads & PPC Search Engine Optimisation

Key Achievements

+28%Engagement Rate

+13%Conversion Rate

TopGoogle Organic Positions

The Challenge

We started by diving into the Storage World website analytics, conducted surveys, and ran user testing sessions on the old site to pinpoint user motivations and pain points. It became evident that users primarily wanted to get a quick and accurate quote, along with an easy-to-navigate interface that could help them determine the right unit size in plain, straightforward language.

Our marketing objectives were clear: elevate organic search rankings, increase visibility, and drive revenue through our already established and laser-targeted SEO and PPC strategy, all anchored by a well-defined content plan.

The Solution

Working closely with Storage World, we redefined their brand positioning and crafted a digital and content strategy to guide all marketing communications. Armed with insights from our research, we redesigned the website, introducing a refreshed brand identity on the updated interface. This included a quick quote feature and a unit size estimator, ensuring users could easily find the information they needed.

Our ongoing marketing efforts, integrating SEO and PPC, have already delivered impressive results, hugely increasing leads by +20% year over year. This increase is just the beginning, as we continue to refine and expand our strategies.

The Solution

"I've been using Friday for at least 6 years, after using a number of other agencies. Their attention to detail, professionalism, results driven approach and client engagement has been unsurpassed."

Aidan O'BrienManaging Director | Storage World

See our work

www.storageworld.ie