Arachas, Ireland’s largest nationwide insurance broker, has been serving the insurance needs of individuals and businesses for over 50 years. With a commitment to delivering innovative products and exceptional service, Arachas aims to simplify the insurance experience and provide reliable coverage from trusted insurance providers.
Arachas approached us with the challenge of optimising their digital marketing efforts. Despite being a leading player in the insurance sector, they were facing intense competition and struggling to achieve satisfactory results from their existing Google Ads campaigns. Additionally, their organic visibility on Google was limited, and they had not fully utilised social media ads to drive quotes and policies.
To address Arachas’ digital marketing challenges, we developed a comprehensive solution which encompassed rebuilding the Google Ads account, advising on SEO, and formulating a robust paid social media strategy. This included conducting a thorough audit of existing campaigns, performing keyword research, and restructuring ad groups and keywords for better targeting and relevancy.
We also conducted a comprehensive SEO audit to identify and address on-page and technical issues, optimising website content with relevant keywords. Additionally, we created visually appealing social media ad creatives, utilised advanced audience targeting options, and continuously monitored and adjusted campaigns for optimal performance.
To address Arachas’ digital marketing challenges, we developed a comprehensive solution which encompassed rebuilding the Google Ads account, advising on SEO, and formulating a robust paid social media strategy. This included conducting a thorough audit of existing campaigns, performing keyword research, and restructuring ad groups and keywords for better targeting and relevancy.
We also conducted a comprehensive SEO audit to identify and address on-page and technical issues, optimising website content with relevant keywords. Additionally, we created visually appealing social media ad creatives, utilised advanced audience targeting options, and continuously monitored and adjusted campaigns for optimal performance.
"The team are fully engaged in the project and proactively reach out with suggestions and challenges to the status quo. You can tell that the Friday team care about producing the best results possible for their clients."
Reach out to us today to discuss how we can optimise your digital marketing strategy and drive your business growth.
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