To address Arachas’ digital marketing challenges, we developed a comprehensive solution which encompassed rebuilding the Google Ads account, advising on SEO, and formulating a robust paid social media strategy. This included conducting a thorough audit of existing campaigns, performing keyword research, and restructuring ad groups and keywords for better targeting and relevancy.

We also conducted a comprehensive SEO audit to identify and address on-page and technical issues, optimising website content with relevant keywords. Additionally, we created visually appealing social media ad creatives, utilised advanced audience targeting options, and continuously monitored and adjusted campaigns for optimal performance.