It's how you say it

Quality copy is another essential part of a positive user experience. Messaging and visuals should mutually support each in creating a balance of design and usability – but ultimately copy can be used to really connect with your users and delight them!

There are two distinct copy types and Friday can help you with both. A traditional copywriter will write copy that matches a personality and is written to attract new customers, whereas UX writers ensure that the experience with a product is a positive one.

Often usability testing will help to uncover and address issues with copy and users’ understanding of messaging.

Our team has written quality copy for everything from brand social posts, to travel website destination pages, to healthcare books.

Types of copy services:

  • Copy audit / review
  • Research
  • Usability testing
  • Tone of Voice & Guidelines
  • Key Messaging
  • Page copywriting
  • Interaction copy (validation, error handling, tooltips)

"It's awesome to see the result, looks great, and it's a joy to have something that is anchored in the current state of the business, and also ready to support our future."

Petra Takeva, Chief Growth Officer | Starbreeze

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