It seems as though everything you hear about digital marketing recently concerns mobile. Even if you have the word mobile in your job title the odds are you are earning more than your peers. A recent survey by eConsultancy found that mobile emerges as the top paid specialism among digital marketers. With good reason too, just follow the money!
eMarketer estimates that in 2015, US consumers bought $74.93 billion worth of goods and services via mobile devices, up 32.2% over 2014 spending levels.
So it’s clear mobile purchasing is on an upward trend. In terms of traffic Ireland actually tops Europe as the most active mobile users with nearly half the share of total website visits.
The chart below illustrates our time spent shopping via different mediums.
While SEO is a core passion, Gavin has also defined effective future PPC, display, content, e-commerce, data analytics, conversion rate optimisation, and social media direction for businesses across most sectors. He is also a known conference speaker, lecturer for Trinity College Dublin, podcast guest, media source, guest blogger and many other things in the area of digital marketing. He also holds a Dip. in Cyberpsychology.
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