Author: Gavin Duff
The Crucial Role of UX in Digital Marketing
User Experience (UX) is a fundamental component of a successful digital marketing strategy. And rightly so.
A New Way to Search: Google’s Generative AI
In the ever-evolving world of SEO, AI has already played a pivotal role in transforming various aspects of how we search. Google in particular have been at the forefront of utilising AI to enhance user experiences, improve search quality, and support the discovery of relevant information.
Should you use ChatGPT to create your blog posts?
If you use ChatGPT to write your blog posts then you’re turning up to a gunfight with a knife. AI should not fuel your content strategy.
Advertising, Privacy and Everyday Life in the Metaverse
When it comes to the metaverse there is a lot to unpack, so bear with me here… Yes the metaverse is intriguing, but it’s not a new concept.
Neuromarketing: The Emotions Behind The Data
Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.
It’s Time to Get Personal
It’s obvious that consumers are now concerned about data privacy. They are more aware of […]