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Author: Gavin Duff

Advertising, Privacy and Everyday Life in the Metaverse featured image
22nd Mar 2022 -

Advertising, Privacy and Everyday Life in the Metaverse

When it comes to the metaverse there is a lot to unpack, so bear with me here… Yes the metaverse is intriguing, but it’s not a new concept.

Neuromarketing: The Emotions Behind The Data featured image
20th Dec 2021 -

Neuromarketing: The Emotions Behind The Data

Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.

It’s Time to Get Personal featured image
15th Oct 2021 -

It’s Time to Get Personal

It’s obvious that consumers are now concerned about data privacy. They are more aware of how their data is gathered, kept, and shared, and they want greater control. This has somehow been accomplished without actually fully informing consumers about the risks of having their data exposed or exploited, and yet they have mostly decided to […]

In Google You Trust featured image
28th Jul 2021 -

In Google You Trust

People can be fairly quick to criticise Google. It usually comes down to concerns about privacy, company culture, or monopolisation… but they continue to use the search engine – almost every day. Not just that, but people trust the results. It’s not only that it provides you with the most relevant results. People value the […]

Artificial Intelligence: Changing digital marketing… and the world featured image
7th Jul 2021 -

Artificial Intelligence: Changing digital marketing… and the world

There are many cities around the world offering smart city solutions. Did you know that Dublin is one of them? While driving to work may seem challenging at times, Artificial Intelligence is already making it less difficult with things like smart traffic lights and traffic management systems. AI is actually improving the quality of life […]

Google’s Page Experience Update is Almost Here featured image
9th Feb 2021 -

Google’s Page Experience Update is Almost Here

You will know by now that your website needs to load fast. You just need to Google it to remind yourself as to the many reasons why, so we will not do that again here. In summary: happier users, better conversions rates and more conversions. There’s no need to make it any more complicated because […]