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Team Friday

Dave Jackson

Founding UX Director

Dave is a founding director of Friday with over 20 years’ experience in digital design, UX research, and project delivery. With a background in visual design and a master-level qualification in UX, he specialises in crafting intuitive, research-led experiences that balance clarity with impact.

Driven by empathy and a belief in solving real user needs, Dave thrives on turning complex challenges into meaningful, effective solutions. He’s also a senior mentor with the UX Tree Mentorship Programme, helping shape the next generation of UX professionals.

Dave’s Blog Posts

Gavin Duff

Director of Performance Marketing

For two decades, Gavin has defined effective digital marketing strategy, SEO, PPC, display, content, e-commerce, data analytics, conversion rate optimisation, and social media direction for businesses multinationally and across all sectors.

He is also a known conference speaker, lecturer for Trinity College Dublin, podcast guest, media source, guest blogger and many other things in the area of digital marketing. He also holds a Dip. in Cyberpsychology, as well as AI and Machine Learning, and is a member of the Psychological Society of Ireland.

Gavin’s Blog Posts

Richard Lawton

Senior Performance Marketing Manager

Richie bridges the gap that often exists between Sales and Marketing teams with a wealth of experience in both areas across verticals including High Finance, Healthcare and many more.

A strong advocate of making data driven marketing decisions, combining performance marketing with data analytics to deliver a clear ROI for clients.

Richie's Blog Posts

Isha Kulkarni

UX Designer

Isha is a UX/UI designer at Friday who likes to bring fresh ideas and a passion for creating simple, user-friendly experiences. With a curious mindset and a drive to keep learning, she enjoys collaborating with teams and exploring new ways to push creative boundaries. Her focus is on crafting designs that not only look great but also make a real impact.

Isha's Blog Posts

Brian Whelan

UX Developer

Brian is a UX Developer at Friday with a sharp focus on frontend development, performance, and accessibility. Passionate about clean, efficient code and the evolving standards of the modern web, he bridges the gap between design and engineering to craft fast, inclusive digital experiences.

Whether refining interactions or optimising performance under the hood, Brian is driven by detail and a commitment to best practice.

Brian's Blog Posts

Elton Tsang

Performance Marketing Specialist

Elton has a knack for uncovering hidden opportunities in complex websites, he helps clients drive growth through smart optimisation, technical insight, and a deep understanding of user intent. Always curious, always data-led, Elton thrives on making the invisible visible.

Elton's Blog Posts

Evan O’Reilly

Performance Marketing Specialist

Evan is a versatile digital marketer with hands-on experience across PPC, SEO, and content. Known for his thoughtful, team-first approach, he thrives on collaboration and continuous improvement. Whether shaping campaigns or diving into data, Evan is focused on delivering smart, effective results that make a difference.

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