Author: Richard Lawton
TikTok’s demographics tell you why Irish businesses need to be on TikTok in 2022
TikTok is a powerful marketing channel yet so few Irish Businesses are on it. We look at Irish user demographics on TikTok & who can benefit!
Protecting Facebook Marketing Performance From a Cookie Free Future & Apple’s iOS14
Privacy is here to stay! Let’s talk about how businesses can embrace it while also protecting your Facebook marketing performance from a cookie free future & Apple’s iOS14 privacy updates.
Google Analytics 4: Featuring Next-Gen Machine Learning & Privacy Controls
Google Analytics 4 harnesses the power of next gen machine learning to help your business. It’s Google’s brand-new analytics experience. We look at it’s current strengths & weaknesses.
SEO: The Best Business Investment in a Recession & Beyond
No other strategy can deliver investment returns like a well-resourced, long term SEO campaign. We look at why it’s every business owner’s best option during a recession & for accelerating hard out of one.
Adapting Your Business to a Pandemic
Many businesses have successfully adapted to the current pandemic health crisis. With some thought and the power of digital transformation, your business can too. We look at what’s working right now and what you can learn from it.
COVID-19 (Coronavirus) Business Support for Irish SMEs
COVID-19 has caused unprecedented interruption to our daily working lives. We’ve compiled a list of some important supports, which we’ll be updating as the crisis develops.