Author: Richard Lawton

Richard Lawton18th July 2022Richard Lawton

It’s 2022. Irish businesses need to be on TikTok

TikTok is a powerful marketing channel yet so few Irish Businesses are on it. We look at Irish user demographics on TikTok & who can benefit!

Richard Lawton23rd March 2021Richard Lawton

Protecting Facebook Marketing Performance From a Cookie Free Future & Apple’s iOS14

Privacy is here to stay! Let’s talk about how businesses can embrace it while also protecting your Facebook marketing performance from a cookie free future & Apple’s iOS14 privacy updates.

Richard Lawton28th January 2021Richard Lawton

Google Analytics 4: Featuring Next-Gen Machine Learning & Privacy Controls

Google Analytics 4 harnesses the power of next gen machine learning to help your business. It’s Google’s brand-new analytics experience. We look at it’s current strengths & weaknesses.

Richard Lawton1st September 2020Richard Lawton

SEO: The Best Business Investment in a Recession & Beyond

No other strategy can deliver investment returns like a well-resourced, long term SEO campaign. We look at why it’s every business owner’s best option during a recession & for accelerating hard out of one.

Richard Lawton29th April 2020Richard Lawton

Adapting Your Business to a Pandemic

Many businesses have successfully adapted to the current pandemic health crisis. With some thought and the power of digital transformation, your business can too. We look at what’s working right now and what you can learn from it.

Richard Lawton22nd April 2020Richard Lawton

COVID-19 (Coronavirus) Business Support for Irish SMEs

COVID-19 has caused unprecedented interruption to our daily working lives. We’ve compiled a list of some important supports, which we’ll be updating as the crisis develops.