Author: Richard Lawton
Apocalypse Cookie 2024: Survive & Thrive with Privacy Embracing Tracking
Conversion tracking is a total mess. 2024’s Cookie Apocalypse is a CTA for businesses to adopt privacy-embracing tracking technologies.
Your Brand Photo & Video Shoots need Social Media friendly results
The need to get Social Media friendly results from your brand shoot seems obvious but many brands fail to focus on this at the right time, which is before the shoot.
TikTok’s demographics tell you why Irish businesses need to be there
TikTok is a powerful marketing channel yet so few Irish Businesses are on it. We look at Irish user demographics on TikTok & who can benefit!
Protecting Facebook Marketing Performance From a Cookie Free Future & Apple’s iOS14
Privacy is here to stay! Let’s talk about how businesses can embrace it while also protecting your Facebook marketing performance from a cookie free future & Apple’s iOS14 privacy updates.
Google Analytics 4: Featuring Next-Gen Machine Learning & Privacy Controls
Google Analytics 4 harnesses the power of next gen machine learning to help your business. It’s Google’s brand-new analytics experience. We look at it’s current strengths & weaknesses.
SEO: The Best Business Investment in a Recession & Beyond
No other strategy can deliver investment returns like a well-resourced, long term SEO campaign. We look at why it’s every business owner’s best option during a recession & for accelerating hard out of one.