Category: UX

People aren’t just buying products or services, they are buying an experience. It’s important everyone is on board with this way of thinking.

Every year, companies are leaving millions of Euros on the table by not creating well thought out information architecture. Money is lost because customers are not able to navigate around their websites and leave unsatisfied and go elsewhere to find the services they need elsewhere. What is Website Navigation? Moving from page to page through a website, […]

Industry confusion is due to the misapprehension of what UX and UI actually are as disciplines. We are here to set the record straight.

Usability testing is fundamental to the UX process. So why do some skip it as a way of saving time or money when its purpose is to save time and make money?

In this ever-changing digital world, creating websites, apps and content with a slick user experience is a constant challenge…

When you hover over a button on a website and it changes colour, when you click the button, something will happen. It’s these visual cues that make up micro-interactions.