Dave JacksonOn Friday night, we took Gold for Best Conversion Strategy at the 2026 Irish Digital Media Awards.
The entry was titled “Turning a Premium Reputation Into Online Sales”, for our work with Peter Mark. Peter Mark has been shaping Irish hair since 1961. The brand was never the problem. Turning that reputation into online sales was the brief.
Paid media and SEO delivered a 70% higher conversion rate and 28% growth in online sales.
Thanks to Alison and the Peter Mark team for trusting us with such an iconic brand. And thanks to our team, particularly Richie. We look forward to building on this growth when we launch a new updated website for Peter Mark later this month.
Congratulations also to All human (Silver) and An Post (Bronze).
Elton Tsang