Category: Strategy

I got a phone call recently from a very well-known website. If you work in SEO, you’ll know them. They had a question that can only mean one thing – it’s that time of year again… “What are your SEO predictions for 2019?” And so it begins, a barrage of articles about this very thing. […]

I got another SEO e-mail today. And yesterday. And the day before that. Some of you are getting them too. Delete them, and listen instead to some actionable advice.

Industry confusion is due to the misapprehension of what UX and UI actually are as disciplines. We are here to set the record straight.

With the GDPR’s arrival, there was confusion everywhere. I spoke with the Head of GDPR Awareness at the Data Protection Commissioner to help get some clarity…

Display advertising has come a very long way since it was seen as the online equivalent of a print ad. But not everybody has moved with the times.

The clearest evidence of what it feels like to work with an organisation is in the testimony of their customers online — this is key to the digital customer experience…