Category: Strategy

“We’ll go with the website but we can’t afford the SEO right now…” I still hear this. Often. And realistically, if you can’t afford to invest in SEO, you can’t afford a website. This post could have been written ten years ago, but sadly, for some, things haven’t changed so it still needs to be […]

Trust is critical to creating a positive user or customer experience, particularly on digital channels. But it takes trust to create trust — and that’s not always easy…

Thinking of developing a social strategy? This checklist will help get you started.

I got a phone call recently from a very well-known website. If you work in SEO, you’ll know them. They had a question that can only mean one thing – it’s that time of year again… “What are your SEO predictions for 2019?” And so it begins, a barrage of articles about this very thing. […]

I got another SEO e-mail today. And yesterday. And the day before that. Some of you are getting them too. Delete them, and listen instead to some actionable advice.

Industry confusion is due to the misapprehension of what UX and UI actually are as disciplines. We are here to set the record straight.