Seo

Gavin Duff12th July 2023Gavin Duff

The Crucial Role of UX in Digital Marketing

User Experience (UX) is a fundamental component of a successful digital marketing strategy. And rightly so.

Gavin Duff16th May 2023Gavin Duff

A New Way to Search: Google’s Generative AI

In the ever-evolving world of SEO, AI has already played a pivotal role in transforming various aspects of how we search. Google in particular have been at the forefront of utilising AI to enhance user experiences, improve search quality, and support the discovery of relevant information.

Gavin Duff25th April 2023Gavin Duff

Should you use ChatGPT to create your blog posts?

If you use ChatGPT to write your blog posts then you’re turning up to a gunfight with a knife. AI should not fuel your content strategy.

Dave Jackson2nd August 2021Dave Jackson

What is a User Experience Audit and how is it Useful?

There’s no such thing as a perfect user experience, there’s always room for improvement and discovering where the improvements can be made is where a UX audit can be invaluable.

Gavin Duff28th July 2021Gavin Duff

In Google You Trust

People can be fairly quick to criticise Google. It usually comes down to concerns about […]

Gavin Duff9th February 2021Gavin Duff

Google’s Page Experience Update is Almost Here

You will know by now that your website needs to load fast. You just need […]