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Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.
It’s obvious that consumers are now concerned about data privacy. They are more aware of how their data is gathered, kept, and shared, and they want greater control. This has somehow been accomplished without actually fully informing consumers about the risks of having their data exposed or exploited, and yet they have mostly decided to […]
