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Category: Customer Experience

Not Such a Tasty Burger - The case against hidden menus in UX Design. featured image
20th Feb 2019 -

Not Such a Tasty Burger - The case against hidden menus in UX Design.

Studies show that hidden navigations are far less discoverable than visible ones. Sounds obvious, but it is critical.

Building Trust into the Customer Experience featured image
30th Jan 2019 -

Building Trust into the Customer Experience

Trust is critical to creating a positive user or customer experience, particularly on digital channels. But it takes trust to create trust — and that’s not always easy…

How To Convince Your Boss To Invest in User Experience (UX) Design featured image
15th Oct 2018 -

How To Convince Your Boss To Invest in User Experience (UX) Design

People aren’t just buying products or services, they are buying an experience. It’s important everyone is on board with this way of thinking.

Design Trends for Cookie Policy Notices featured image
9th Jul 2018 -

Design Trends for Cookie Policy Notices

A website’s cookie notice is something that is often overlooked during the design process and tends to be a last minute quick design addition. This can lead to them being too disruptive, poorly functioning, not in line with your website’s look and feel, or just plain ugly. But they don’t need to be. By law, […]

Whats the difference between UX and UI design? featured image
24th May 2018 -

Whats the difference between UX and UI design?

Industry confusion is due to the misapprehension of what UX and UI actually are as disciplines. We are here to set the record straight.

It’s time we spoke about the importance of usability testing! featured image
15th Feb 2018 -

It’s time we spoke about the importance of usability testing!

Usability testing is fundamental to the UX process. So why do some skip it as a way of saving time or money when its purpose is to save time and make money?