Category: Customer Experience

People aren’t just buying products or services, they are buying an experience. It’s important everyone is on board with this way of thinking.

A website’s cookie notice is something that is often overlooked during the design process and tends to be a last minute quick design addition. This can lead to them being too disruptive, poorly functioning, not in line with your website’s look and feel, or just plain ugly. But they don’t need to be. By law, […]

Industry confusion is due to the misapprehension of what UX and UI actually are as disciplines. We are here to set the record straight.

Usability testing is fundamental to the UX process. So why do some skip it as a way of saving time or money when its purpose is to save time and make money?

The clearest evidence of what it feels like to work with an organisation is in the testimony of their customers online — this is key to the digital customer experience…

In this ever-changing digital world, creating websites, apps and content with a slick user experience is a constant challenge…