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Richard Lawton18th July 2022Richard Lawton

It’s 2022. Irish businesses need to be on TikTok

TikTok is a powerful marketing channel yet so few Irish Businesses are on it. We look at Irish user demographics on TikTok & who can benefit!

Gavin Duff22nd March 2022Gavin Duff

Advertising, Privacy and Everyday Life in the Metaverse

When it comes to the metaverse there is a lot to unpack, so bear with me here… Yes the metaverse is intriguing, but it’s not a new concept.

Gavin Duff20th December 2021Gavin Duff

Neuromarketing: The Emotions Behind The Data

Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.

Gavin Duff15th October 2021Gavin Duff

It’s Time to Get Personal

It’s obvious that consumers are now concerned about data privacy. They are more aware of […]

Richard Lawton23rd March 2021Richard Lawton

Protecting Facebook Marketing Performance From a Cookie Free Future & Apple’s iOS14

Privacy is here to stay! Let’s talk about how businesses can embrace it while also protecting your Facebook marketing performance from a cookie free future & Apple’s iOS14 privacy updates.

Gavin Duff7th July 2020Gavin Duff

You Might be Ignoring your Most Powerful Marketing Tool…

Traditionally, list building was an e-mail marketing thing. It still is, but there’s so much more that you need to consider now…