Advertising
Apocalypse Cookie 2024: Survive & Thrive with Privacy Embracing Tracking
Conversion tracking is a total mess. 2024’s Cookie Apocalypse is a CTA for businesses to adopt privacy-embracing tracking technologies.
Clickety-click: 5 Years of Consent with the GDPR
For most of us, data privacy is something we only care about when we experience a problem. In this post I talk about the tools we use that are supposed to protect our privacy…
TikTok’s demographics tell you why Irish businesses need to be there
TikTok is a powerful marketing channel yet so few Irish Businesses are on it. We look at Irish user demographics on TikTok & who can benefit!
Advertising, Privacy and Everyday Life in the Metaverse
When it comes to the metaverse there is a lot to unpack, so bear with me here… Yes the metaverse is intriguing, but it’s not a new concept.
Neuromarketing: The Emotions Behind The Data
Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.
It’s Time to Get Personal
It’s obvious that consumers are now concerned about data privacy. They are more aware of […]