Friday

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Category: Advertising

11th May 2018 -

GDPR & Consent: Knowledge is no longer power, it is Risk.

With the GDPR’s arrival, there was confusion everywhere. I spoke with the Head of GDPR Awareness at the Data Protection Commissioner to help get some clarity…

27th Apr 2018 -

We Need to Talk About Strategic Display Advertising

Display advertising has come a very long way since it was seen as the online equivalent of a print ad. But not everybody has moved with the times.

19th Sep 2017 -

Friday lands award for Best use of Video in Digital Marketing

We are delighted to have picked up the award for Best use of Video in Digital Marketing at the 2017 IIA Net Visionary Awards.

27th Feb 2017 -

Improving ROI with Facebook Lookalike Audiences

As marketers, we are all interested in reaching the right kind of people who are more likely to engage with our ads, and Facebook offers exactly that.

2nd Feb 2017 -

2017 Digital Marketing Trends

Here at Friday we did some brainstorming and have come up with our predictions for 2017 digital marketing trends. Check them out!

18th Jan 2017 -

Brand Personality Online

Getting your organisation’s tone of voice across online is vital to achieving a personal and friendly experience.