Advertising
It’s 2022. Irish businesses need to be on TikTok
TikTok is a powerful marketing channel yet so few Irish Businesses are on it. We look at Irish user demographics on TikTok & who can benefit!
Advertising, Privacy and Everyday Life in the Metaverse
When it comes to the metaverse there is a lot to unpack, so bear with me here… Yes the metaverse is intriguing, but it’s not a new concept.
Neuromarketing: The Emotions Behind The Data
Neuromarketing will become more accessible in time as datasets from earlier studies are utilised to develop tools that do not require the use of a lab or fMRI methodology.
It’s Time to Get Personal
It’s obvious that consumers are now concerned about data privacy. They are more aware of […]
Protecting Facebook Marketing Performance From a Cookie Free Future & Apple’s iOS14
Privacy is here to stay! Let’s talk about how businesses can embrace it while also protecting your Facebook marketing performance from a cookie free future & Apple’s iOS14 privacy updates.
You Might be Ignoring your Most Powerful Marketing Tool…
Traditionally, list building was an e-mail marketing thing. It still is, but there’s so much more that you need to consider now…