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You Might be Ignoring your Most Powerful Marketing Tool… featured image
7th Jul 2020 -

You Might be Ignoring your Most Powerful Marketing Tool…

Traditionally, list building was an e-mail marketing thing. It still is, but there’s so much more that you need to consider now…

Adapting Your Business to a Pandemic featured image
29th Apr 2020 -

Adapting Your Business to a Pandemic

Many businesses have successfully adapted to the current pandemic health crisis. With some thought and the power of digital transformation, your business can too. We look at what’s working right now and what you can learn from it.

COVID-19 (Coronavirus) Business Support for Irish SMEs featured image
22nd Apr 2020 -

COVID-19 (Coronavirus) Business Support for Irish SMEs

COVID-19 has caused unprecedented interruption to our daily working lives. We’ve compiled a list of some important supports, which we’ll be updating as the crisis develops.

How to be Persuasive: The 6 Principles of Influence featured image
8th Jan 2020 -

How to be Persuasive: The 6 Principles of Influence

The art of effective persuasion in humans is a fairly rare quality. We look at the 6 Principles of Influence that can be used in Marketing and UX.

Making the Case for Using Title Case or sentence case in UX Design and Digital Marketing featured image
10th Jun 2019 -

Making the Case for Using Title Case or sentence case in UX Design and Digital Marketing

Dave explores the relatively new phenomenon of using title case online in UX and marketing. He searches for the rules of use to settle the score with Gavin and Martin.

GDPR & Consent: Knowledge is no longer power, it is Risk. featured image
11th May 2018 -

GDPR & Consent: Knowledge is no longer power, it is Risk.

With the GDPR’s arrival, there was confusion everywhere. I spoke with the Head of GDPR Awareness at the Data Protection Commissioner to help get some clarity…