Category: Advertising

The art of effective persuasion in humans is a fairly rare quality. We look at the 6 Principles of Influence that can be used in Marketing and UX.

Dave explores the relatively new phenomenon of using title case online in UX and marketing. He searches for the rules of use to settle the score with Gavin and Martin.

With the GDPR’s arrival, there was confusion everywhere. I spoke with the Head of GDPR Awareness at the Data Protection Commissioner to help get some clarity…

Display advertising has come a very long way since it was seen as the online equivalent of a print ad. But not everybody has moved with the times.

We are delighted to have picked up the award for Best use of Video in Digital Marketing at the 2017 IIA Net Visionary Awards.

As marketers, we are all interested in reaching the right kind of people who are more likely to engage with our ads, and Facebook offers exactly that.