Our Client

From a close collaboration with the Unislim team and their branding partners CI Studio we designed and built a beautiful and rich user experience.

Unislim approached Friday to help them take their business to the next level through a re-platform and complete re-design of their e-commerce site. We also work with Unislim on a number of digital marketing launch initiatives and we are currently executing their 2019 digital and content marketing strategy.

Our Challenge

Friday was challenged with bringing the new Unislim brand to life through its website and digital content.

Key to the momentum behind the rebrand was the shift in the sector from slimming and weight loss to lifestyle and healthy eating and living. This meant more focus on engaging content in recipes, advice and tips.

We also needed to make the process of finding and selecting classes a seamless experience, and encourage users to book their classes online.

The Solution

With a mobile-first approach, we created a website that engages users and is effective in encouraging people to join their local class and make a positive difference in their life.

Friday first worked with the Unislim team to understand their offering and audiences.

Workshop sessions helped us plan a simple but smart user experience for the website to showcase their service and many success stories. We then built a WordPress e-commerce framework to showcase classes and support the online booking process.

Our work with Unislim is ever-evolving as it should be for a digital experience that is critical to the brand’s success. We have seen numerous phases of work to enhance and optimise the user journey, and introduce new content and functionality to the site.

Friday is currently working closely with the Unislim team on a new digital marketing strategy to build on the growth of the past number of years.

"Having a team that just 'gets' your concept and goals from the start means you have full trust they will deliver results for you. Every step of the way, Dave, Graham and their team have been fantastic to work with."

Feebee Foran, Digital Marketing Manager

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