Author: Dave Jackson

UX design tips based around the common mistakes I see being made in web projects, not exclusive but a good basis for starting a new web project.

Dave explores the relatively new phenomenon of using title case online in UX and marketing. He searches for the rules of use to settle the score with Gavin and Martin.

Clients and designers, regardless of their viewpoint or experience do not have assumed empathy with users. We look at why research is the cornerstone of creating a great user experience.

Industry confusion is due to the misapprehension of what UX and UI actually are as disciplines. We are here to set the record straight.

Usability testing is fundamental to the UX process. So why do some skip it as a way of saving time or money when its purpose is to save time and make money?

Our tips for anyone setting out to start a web development project, what you need to take into account to get the best possible results.