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We’re looking for a Digital Marketing Specialist to join our team. Someone who loves digital and is bursting with potential.
</div>
Friday Agency is a multi-award-winning digital agency based in the heart of Dublin city centre. Whether we’re deploying digital strategies, designing powerful web &amp; mobile experiences, or creating engaging brand campaigns – we transform organisations using digital.
The successful candidate will have experience executing search and social performance marketing campaigns and a solid grasp of analytics and reporting.
You will work closely with our Client Services, Digital, and Creative teams to execute, manage and analyze digital campaigns for some of Ireland’s leading brands and businesses. The role will also combine some account management duties.
Brands we work with include The National Lottery, Very Group, Fyffes, Starbreeze, and Digit Gaming. We also work with attractions like Dublin Zoo and online merchants such as Baby Elegance, Folláin, and Peter Mark.
<h3>Key Skills &amp; Responsibilities</h3>
<ul>
<li>A minimum of 1 year of professional experience working in a hands-on digital marketing role is required.</li>
<li>Implement digital marketing campaigns for agency clients involving digital channels including Search, Content, Social, and Email.</li>
<li>You have experience building and managing PPC campaigns in Google Ads (and currently, Google Ads certified).</li>
<li>You have experience creating and publishing content on social channels, in particular, Facebook and Instagram.</li>
<li>Work with agency management to align digital marketing activities with projects such as websites and apps, and work closely with our team of talented designers, UX specialists &amp; developers.</li>
<li>Report targets for awareness, engagement, and conversion for client organisations using digital platforms.</li>
<li>Utilise various analytics tools to acquire insights, monitor competitors, and report campaign results including Google Analytics, Google Data Studio, Search Console, and SEM Rush.</li>
<li>Implement market research activities/processes both internally and externally and report results to agency directors.</li>
<li>Engage clients directly and give outstanding customer service in line with Friday’s values.</li>
</ul>
<h3>Organisational Skills</h3>
<ul>
<li>Self-motivated, you’re comfortable working independently and as part of a team. You thrive in a fast-paced, multi-task environment and maintain excellent relationships with clients and partners.</li>
<li>You will be responsible for tasks, projects, and priorities to ensure they are delivered on time and to a high standard.</li>
<li>You can solve problems by applying user-centred thinking and logic.</li>
<li>Brilliant time management and task organisational skills.</li>
<li>Strong interpersonal and communication skills.</li>
<li>Adept at budget management.</li>
</ul>
<h3>Desirable Skills</h3>
<ul>
<li>Experience in planning and executing a digital strategy.</li>
<li>Experience creating and executing Content Calendars for social.</li>
<li>Experience working in a fast-paced start-up culture, preferably agency-side.</li>
<li>Possess a 3rd-level marketing or digital marketing qualification.</li>
<li>Some experience in SEO, including content writing, and link building.</li>
<li>Experience working with the TikTok ad platform.</li>
<li>Knowledge of web technologies – basic knowledge of HTML and CSS would be a plus.</li>
<li>Experience using Facebook Ad Manager to manage social marketing campaigns.</li>
<li>Experience with WordPress CMS.</li>
<li>Company promotion: Experience writing content, particularly blog posts, and press releases as well as day-to-day social activity on LinkedIn.</li>
<li>Knowledge of user experience design and UX design process.</li>
<li>Knowledge of marketing attribution and how to implement it.</li>
<li>Be abreast of and contribute to digital marketing trends.</li>
<li>Having fun and an appreciation for good food.</li>
</ul>
Friday is building one of the most talented digital teams in the country. To achieve our goals we want to hire the best.
<h3>Permanent Role</h3>
Salary: €38-42k depending on experience, plus benefits with a value of up to €4,700. 

Minimum Experience: 1 year.
Benefits include:
<ul>
<li>Flexible, remote and hybrid working options</li>
<li>Company healthcare contributions</li>
<li>Monthly work-from-home allowance</li>
<li>Pension plan with company contributions</li>
<li>Mobile phone plan</li>
<li>Generous holidays</li>
<li>Extra day annual leave on your birthday</li>
<li>Paid sick leave</li>
<li>Paid Maternity Leave</li>
<li>Access to Bike to work and travel TaxSaver schemes</li>
<li>Opportunities for further training and development</li>
<li>The challenge of working with a large variety of major national and international brands</li>
<li>A fun and collaborative working environment</li>
</ul>
If this is you, please say hello and email your CV to <a href="mailto:careers@friday.ie">careers@friday.ie</a>

Digital Marketing Specialist role at Friday Agency

Google doesn’t stop rolling out algorithm updates, and 2024 remains the same. The latest algorithm update was announced just last month, with content quality, spam reduction and reliability being the priorities. 
Here is my take: there is no need to panic. It is not that scary. If your strategy is already centred on quality content and genuine user engagement, then Google&#8217;s tweaks are just minor bumps on the road to digital success.
Let&#8217;s drill into Google’s algorithm methodology and look back at what the recent changes entail.
<h3>What’s Google Search Algorithm?</h3>
Google search algorithm is a rather complex set of rules and calculations that determines the ranking order in which websites appear in search result pages.
It considers a few factors like relevance, quality, and user experience to deliver the most useful and trustworthy results to users based on their search queries.
The algorithm keeps updating to improve search accuracy, making sure that people find the information they are looking for quickly and efficiently. So relevancy is key here.
<img loading="lazy" decoding="async" class="alignnone size-full wp-image-14956" src="https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-scaled.jpg" alt="" width="2560" height="1706" srcset="https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-scaled.jpg 2560w, https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-250x167.jpg 250w, https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-700x467.jpg 700w, https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-768x512.jpg 768w, https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-1536x1024.jpg 1536w, https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-2048x1365.jpg 2048w, https://www.api.friday.ie/wp-content/uploads/2024/04/Confused_young_woman-120x80.jpg 120w" sizes="(max-width: 2560px) 100vw, 2560px" />
<h3>How does it work?</h3>
It analyses billions of web pages and ranks them based on various factors to determine their relevance and quality. While the exact details of Google&#8217;s algorithm are restricted and constantly updating, here&#8217;s a simplified explanation of how it generally works:
<ol>
<li>Crawling: Google uses automated programs called spiders to browse the web and discover new pages. These crawlers follow links from one page to another, indexing the content they find along the way.</li>
<li>Indexing: After crawling, Google organises the content it finds into a massive index, essentially a giant library of web pages. This index allows Google to quickly retrieve relevant pages when users search for specific terms.</li>
<li>Ranking: When a user enters a search query, Google&#8217;s algorithm will determine which pages in its index are most relevant to that search query. It considers hundreds of factors, including keywords, website authority, user engagement metrics, freshness of content, and more.</li>
<li>Retrieval: Once the algorithm has ranked the relevant pages, Google displays them in the search result pages, with the most relevant and high-quality pages appearing at the top. So we must prioritise good quality website content in our optimisation plan.</li>
</ol>
<h3>Ok, what are the Google algorithm updates?</h3>
Google continuously refines its algorithm to provide better search results and combat low-quality content.
These updates can range from minor tweaks to major algorithm changes, such as the introduction of new ranking factors or adjustments to existing ones.
Let’s look back at the major algorithm updates from Google in the past decade and see how they shape the results.
<ol>
<li>Hummingbird (2013): Introduced a new search algorithm focused on understanding the context and intent behind search queries rather than just individual keywords. It improved the understanding of long-tail queries and semantic search.</li>
<li>Penguin (2013): An update to the Penguin algorithm aimed at targeting web spam, particularly manipulative link-building practices. It penalised websites with unnatural or spammy backlink profiles.</li>
<li>Panda (2014): An update aimed at penalising websites with low-quality or thin content. It targeted sites with poor user experience, duplicate content, and content farms.</li>
<li>Penguin 4.0 (2016): A real-time update to the Penguin algorithm, meaning penalties could be applied and lifted more quickly. It also devalued spammy links rather than penalizing the entire site.</li>
<li>Mobilegeddon (2015): An update that prioritised mobile-friendly websites in mobile search results. It aimed to improve the user experience for mobile users by favouring responsive and mobile-friendly designs.</li>
<li>RankBrain (2015): Part of Google&#8217;s core algorithm, RankBrain uses machine learning to understand the meaning behind search queries and deliver more relevant results. It helps Google better interpret unique queries.</li>
<li>BERT (2019): Bidirectional Encoder Representations from Transformers (BERT) is a natural language processing algorithm that helps Google better understand the context of words in search queries. It improves the understanding of nuances in language and context.</li>
<li>Page Experience for Mobile (2021): A significant update focused on user experience metrics, including Core Web Vitals (loading speed, interactivity, and visual stability), mobile-friendliness, safe browsing, HTTPS security etc. It emphasised the importance of delivering a positive user experience.</li>
</ol>
<img loading="lazy" decoding="async" class="aligncenter wp-image-14937" src="https://www.api.friday.ie/wp-content/uploads/2024/04/Blog-Hero-Banner-250x150.gif" alt="" width="1000" height="600" srcset="https://www.api.friday.ie/wp-content/uploads/2024/04/Blog-Hero-Banner-250x150.gif 250w, https://www.api.friday.ie/wp-content/uploads/2024/04/Blog-Hero-Banner-700x420.gif 700w, https://www.api.friday.ie/wp-content/uploads/2024/04/Blog-Hero-Banner-768x461.gif 768w, https://www.api.friday.ie/wp-content/uploads/2024/04/Blog-Hero-Banner-1536x922.gif 1536w, https://www.api.friday.ie/wp-content/uploads/2024/04/Blog-Hero-Banner-120x72.gif 120w" sizes="(max-width: 1000px) 100vw, 1000px" />
<h3>March spam updates</h3>
Yes, Google have updated their algorithm again and it’s a big one this time. <a href="https://blog.google/products/search/google-search-update-march-2024/">Google rolled out spam algorithm updates on 5th March</a>.
This major core update targets low-quality and unoriginal content. Any such content detected on your website will be deindexed by Google.
With the increased popularity of AI usage lately, the most obvious source of low-quality and unoriginal content would be AI-generated. If you have published pure AI-generated content for your website without human review, its time to stop doing it and rethink your content strategy.
There are over 200 factors in Google’s algorithm, but they don’t all have the same weight. Some have a much more significant impact on your rankings than others, even when it comes to basic stuff.
So, staying ahead of the ever-changing Google algorithm updates and adapting your approach would enable you to engage with long-term success in the competitive online marketing world.
Thanks for reading.
<a href="https://www.friday.ie/contact/">Reach out to us</a> if you want to learn more about the strategy plan for optimising your website and content.

No Need to Panic: Understanding Google’s Algorithm Updates

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Digital Marketing Specialist role at Friday Agency

No Need to Panic: Understanding Google’s Algorithm Updates