Dublin Zoo is one of the world’s oldest, an institution that has been fighting extinction in Dublin’s Phoenix Park since 1831. With over 1.3 million visitors a year, it is officially Ireland’s biggest family attraction. When invited to work with the team at Dublin Zoo, the flood of childhood memories meant it didn’t take long for us to make a decision.
To empathise with Dublin Zoo’s customers, comprehensive user research shaped personas and strategies based on their needs and motivations. This informed our creation of a seamless booking experience and compelling content focused on conservation. Additionally, the project demanded a technical website migration with top-tier SEO implementations.
Our research informed a revamped information architecture and user journey, providing users immediate access to essential details like opening hours, events, and directions right from the homepage. We designed an elegant, simple, and engaging interface that highlights stunning animal photography and rich content, encouraging users to explore the site and engage with the conservation message.
Our research informed a revamped information architecture and user journey, providing users immediate access to essential details like opening hours, events, and directions right from the homepage. We designed an elegant, simple, and engaging interface that highlights stunning animal photography and rich content, encouraging users to explore the site and engage with the conservation message.
"Their expert UX and advice, timely management and design smarts helped us achieve the goal of creating a world-class digital experience that truly represents Dublin Zoo. The project was completed as a team, efficiently and without stress."
Contact us today to discuss how we can combine User Experience with Digital Marketing to drive business growth.
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